The Brave New World of AI in Enterprise: Are you ready?
Artificial intelligence is no longer a futuristic concept—it’s here, reshaping industries, redefining workflows, and unlocking possibilities we once reserved for science fiction. The rapid progress in large language models and natural language understanding has set the stage for a new era, one where AI-driven systems enhance human productivity, decision-making, and collaboration in ways we are only beginning to understand.
Yet, as with any transformative technology, AI’s rise has been met with both excitement and skepticism. The past few years have seen an explosion of companies rebranding themselves as “AI-powered,” often without meaningful innovation behind the label. The trend—what many call “AI washing”—has made it increasingly difficult to separate real breakthroughs from clever marketing. The challenge, then, is to identify and focus on AI solutions that deliver tangible value, not just buzzwords.
At NetSpeek, we’ve taken a different approach—one that starts not with AI itself, but with the problems AI is uniquely suited to solve.
The Problem: Interoperability in Pro AV and Unified Communications
For decades, the professional AV and unified communications industries have faced an escalating challenge: the growing complexity of managing diverse networked technologies. The demand for seamless collaboration and intelligent workspaces has never been higher, yet the explosion of new devices, platforms, and protocols has made interoperability a constant struggle.
As industry veterans, our team has spent over 50 years collectively working on this problem. We’ve built software tools, managed large estates of networked devices, and tackled the ever-growing complexity of AV and IT environments. We’ve witnessed firsthand the inefficiencies that come from siloed technologies—devices that can’t communicate, systems that require extensive manual intervention, and IT teams stretched thin trying to keep everything running smoothly.
The industry has long recognized this problem, but the tools to solve it simply didn’t exist. That is, until AI provided the missing link.
A New Approach: AI-Powered Network Intelligence
The question we asked ourselves was simple: What if networked technologies could understand us the way we understand each other? What if the countless systems running in workplaces, classrooms, and conference rooms could communicate—not just with one another but with the people who rely on them every day?
This idea led us to LENA (Language Enabled Network Administrator)—an AI-driven platform built to bridge the gap between human intent and machine execution. LENA doesn’t replace the professionals who manage AV and IT environments; instead, it augments their capabilities, providing a way to install, operate, and troubleshoot networked systems using natural language.
With LENA, installation becomes intuitive—guiding technicians step-by-step, regardless of their technical background. Daily operations shift from manual oversight to automated intelligence, where the system continuously monitors devices, detects anomalies, and even suggests preemptive fixes before problems arise. Reporting, once a tedious and time-consuming task, is transformed into real-time insights that don’t just inform but actively improve decision-making.
What excites us most is the implications of this shift. The burden of maintaining AV and IT networks—often invisible yet essential—is lifted. The hours spent troubleshooting complex integrations shrink. Instead of fighting against technology, teams can focus on using it to create seamless, engaging, and productive experiences.
The Road Ahead
Bringing LENA to market is just the beginning. The AI revolution in enterprise technology is still in its infancy, and we believe that the greatest opportunities lie ahead. In future blog posts, we’ll dive deeper into the technical challenges we’ve solved, the impact of AI on networked systems, and the ways enterprises can leverage generative AI to drive efficiency and innovation.
What we’re building at NetSpeek is not just another AI tool—it’s a fundamental shift in how technology is managed and operated. The problems we solve are not theoretical; they are real, persistent, and costly. And for the first time, we have the means to tackle them in a way that feels intuitive, almost human.
To those who share our vision for the future of AI in enterprise, we invite you to join us on this journey. The world of AI-powered network management is just beginning to take shape, and we are excited to lead the way.
Erik DeGiorgi
CEO, NetSpeek
Image Credits: Image generated by Midjourney prompted with this blog post.